Good copywriting delivers real-world benefits to your company… and gives you time to focus on your real work

Thousands of companies (and smart businesspeople) around the world work with copywriters to develop marketing and advertising that successfully drives business goals.

If you’ve never worked with a copywriter, here are some great reasons to outsource your writing projects:

Time Savings – You started your business or were hired because you’re an expert in your field, not a marketing copywriter. Writing your own marketing materials is simply not the best use of your time. Every hour you spend writing is an hour that could have been better spent creating real value by doing what you do best. This is equally true if you’ve asked an employee to write your marketing. Beyond their lack of expertise, every minute they spend writing is a minute they’re not doing their real job.

More Sales – Everyone can write, but writing to generate sales is a different story. It’s a skill that takes years to master and though I have no doubt you could get the hang of it… why would you? Your expertise is reaching out to clients, working with your staff and completing tasks that actually grow your business. The core reason so much marketing falls flat is not because of a poor product, service or promotion, but because the writing didn’t do a good enough job of selling. Professional copywriting generates sales.

Greater Profits – Obviously, with more sales come higher profits. But as a businessperson, you know there’s another way to improve profits: increasing the price per transaction. Well-crafted copy makes consumers see you as the best possible choice when they’re making a purchase decision. If your copy hits the right notes and gives consumers strong enough reasons, they’ll be willing to pay more for your product or service – leading to a healthier bottom line.

Return on Investment – Many businesspeople see copywriting as an expense. And if it’s done poorly, they’re absolutely right! But investing in good writing brings in plenty of new customers, encourages repeat business and drives referrals. If your writing investment brings back a healthy return in business and profits, it’s not an expense, it’s a smart business decision.

Market Differentiation – Most marketing is the same. But that provides a real opportunity for the clever businessperson. As an experiment, look at websites for companies in your field (including yours), I bet they all read almost the same. You could take the writing from one and put it on another without anyone noticing! Imagine if you were presented differently; imagine if you stood out so prospects always remembered you? What could it mean to your business if you were a bright light among a bunch of dim bulbs? It would mean a whole lot of new leads and business.

Shorter Sales Cycle – Your writing should answer the all important prospect question, “What’s in it for me?” Unfortunately, most marketing only talks about the company doing the marketing, rather than the prospect who will actually buy the product or service. Good, strategic copy convincingly answers questions and overcomes objections in the prospect’s mind before you ever talk to them, so they’ll be much further along in the sales process when you chat. As you know, when a prospect is already in a positive frame of mind, they’re much more willing to buy what you’re selling.

If you want to save time, generate more sales, stand out from your competition and increase profits, contact me today. There’s never any obligation to use my services and if my copywriting service isn’t right for you, it won’t cost you a penny.