Free How-To Marketing eBooks

If you’d like to learn more about creating marketing that gets great results, look no further. Below are a number of eBooks I’ve written to help you develop high-quality collateral.

Free eBooks (Click to Download)

Why Most Websites Suck… And How Yours Can Kick Butt!

Some of the techniques you’ll learn:

• Creating an Online Strategy
• Homepages that GRAB and HOLD the Reader
• Prospect Focused Marketing
• Using Features and Benefits to Compel Action
• Writing to Connect with Readers

Quick-Start Guide: Blogging to Drive Business

You’ll Learn:

• Why a Blog is a Business MUST
• Setting Up Your Blog
• How to Develop Killer Content for Your Blog
• Generating Ideas for your Company Blog
• Deciding Who Should Write Your Blog

The Art and Science of Email Marketing

This Guide Includes:

• How Email Marketing Can Create Lifelong Buyers
• Writing Subject Lines That Compel an ‘Open’
• Creating Content That Gets ‘Clicked’
• When and How Often to Send Email Marketing
• Email Marketing Ideas That Your List Will Love

Developing Your Brochure – The RIGHT Way

You’ll Discover:

• Why 95% of Brochures Don’t Work
• How to Create a Brochure That Sells
• Why Talking About Your Company is a Mistake
• Using the ‘Problem-Solution Format’ to Make Prospects Choose You
• Where and How Often to Use Calls-To-Action