<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Brian Birnbaum</title>
	<atom:link href="http://www.brianbirnbaum.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.brianbirnbaum.com</link>
	<description>Online Marketing Strategist</description>
	<lastBuildDate>Fri, 11 May 2012 10:47:04 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>How To Choose A Copywriter</title>
		<link>http://www.brianbirnbaum.com/how-to-choose-a-copywriter/</link>
		<comments>http://www.brianbirnbaum.com/how-to-choose-a-copywriter/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 12:41:53 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=1017</guid>
		<description><![CDATA[Before you hire a copywriter, there are a number of questions you should ask to be sure the writer will be able to deliver. Many people call themselves copywriters without having any real experience in the field. I’ve often had to clean up the mess left by these folks. Businesspeople hire them in good faith, [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/how-to-choose-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Ways to Increase Consumer Response</title>
		<link>http://www.brianbirnbaum.com/three-ways-to-increase-consumer-response/</link>
		<comments>http://www.brianbirnbaum.com/three-ways-to-increase-consumer-response/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:47:22 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=1011</guid>
		<description><![CDATA[What’s the ultimate point of creating marketing materials? It’s to sell a product or service isn’t it? So, if this is the case, judging the success of a campaign should be fairly easy. It can be judged a success if it brings in a certain number of customers and a failure if it doesn’t. Though [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/three-ways-to-increase-consumer-response/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Most Marketing Fails</title>
		<link>http://www.brianbirnbaum.com/why-most-marketing-fails/</link>
		<comments>http://www.brianbirnbaum.com/why-most-marketing-fails/#comments</comments>
		<pubDate>Fri, 28 Oct 2011 21:08:09 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=994</guid>
		<description><![CDATA[People start out with high hopes when they market their product or service. They anticipate new, high-quality leads, more sales and improved profits. Unfortunately, expectations are disappointed much more often than they&#8217;re fulfilled. Why is that? Why does so much marketing fail to persuade consumers that they should buy? The answer is fairly simple and [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/why-most-marketing-fails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing Versus Effective Writing</title>
		<link>http://www.brianbirnbaum.com/writing-versus-effective-writing/</link>
		<comments>http://www.brianbirnbaum.com/writing-versus-effective-writing/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 16:01:19 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=952</guid>
		<description><![CDATA[Everyone can write. That&#8217;s why there&#8217;s so much terrible marketing copy out there! Because most of us have gone to school, learned the language and have written essays, letters and emails, people have a tendency to write their own marketing materials. Or get an employee to write them. But there&#8217;s a difference between writing and [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/writing-versus-effective-writing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thanks from a Toronto Copywriter</title>
		<link>http://www.brianbirnbaum.com/thanks-from-a-toronto-copywriter/</link>
		<comments>http://www.brianbirnbaum.com/thanks-from-a-toronto-copywriter/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 13:51:56 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=883</guid>
		<description><![CDATA[I was born and raised in Toronto. Over the years, I&#8217;ve travelled around the world. I&#8217;ve lived in the Middle East, visited Africa and spent a huge amount of time in Ireland, my mother&#8217;s birthplace. Of course, like many other Canucks, I&#8217;ve gone down south to Mexico for some sun and fun and headed out [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/thanks-from-a-toronto-copywriter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Ad Agencies Get Fired</title>
		<link>http://www.brianbirnbaum.com/why-ad-agencies-get-fired/</link>
		<comments>http://www.brianbirnbaum.com/why-ad-agencies-get-fired/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 22:57:23 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=866</guid>
		<description><![CDATA[If you pay attention to ad industry magazines or blogs, you&#8217;ll read news about ad agencies losing major accounts fairly regularly. We&#8217;re talking big names here, both on the client and agency side. BBDO, Ogilvy, Leo Burnett etc. on the agency side. Coca Cola, Heinz, GM etc. on the client side. It&#8217;s never called &#8216;firing&#8217;, [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/why-ad-agencies-get-fired/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing List Building</title>
		<link>http://www.brianbirnbaum.com/email-marketing-list-building/</link>
		<comments>http://www.brianbirnbaum.com/email-marketing-list-building/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 12:40:05 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=864</guid>
		<description><![CDATA[The following is a brief excerpt from my soon to be released eBook: The Art and Science of Email Marketing&#8230; Enjoy! The most critical part of email marketing is building a targeted list. That is, finding people who are going to be interested in your product or service at some point. As we all know, [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/email-marketing-list-building/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Slippery Slide</title>
		<link>http://www.brianbirnbaum.com/the-slippery-slide/</link>
		<comments>http://www.brianbirnbaum.com/the-slippery-slide/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 12:20:13 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=843</guid>
		<description><![CDATA[Joseph Sugarman, a copywriting legend, talks about the goal of each element of a written piece. It&#8217;s quite simple in theory and Sugarman calls it &#8216;The Slippery Slide&#8217;. He states that each written line in a marketing or advertising piece has a single purpose: to get the prospect to read the next line. So, the [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/the-slippery-slide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why most marketing is like a terrible date</title>
		<link>http://www.brianbirnbaum.com/why-most-marketing-is-like-a-terrible-date/</link>
		<comments>http://www.brianbirnbaum.com/why-most-marketing-is-like-a-terrible-date/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 17:57:14 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=819</guid>
		<description><![CDATA[Most have us have been on at least one horrible date in our life. Afterwards, when you called a friend to tell them about how it all went wrong, you might have started by saying something like: “He just wouldn’t shut up about himself. He talked about how great his job was, how fast his [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/why-most-marketing-is-like-a-terrible-date/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing Email Subject Lines that Get Clicked</title>
		<link>http://www.brianbirnbaum.com/writing-email-subject-lines-that-get-clicked/</link>
		<comments>http://www.brianbirnbaum.com/writing-email-subject-lines-that-get-clicked/#comments</comments>
		<pubDate>Thu, 09 Jun 2011 10:28:43 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.brianbirnbaum.com/?p=796</guid>
		<description><![CDATA[Email can be an effective part of your marketing mix if used properly. But because email marketing has become so common, it can be tough to get noticed in your prospect&#8217;s inbox. You&#8217;re probably competing with other businesses who are also vying for consumer attention. If you use the following email subject line writing techniques, [...]]]></description>
		<wfw:commentRss>http://www.brianbirnbaum.com/writing-email-subject-lines-that-get-clicked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

