My good friend is a young dentist trying to build a practice along with a couple of partners. Recently I was chatting with him about the process they’ve been going through. If you’re a dentist, you know you’re in an extremely competitive field. You also know it’s also unbelievably expensive to get a practice started [...]

Today, the platform ‘Blogger’ has shut down their clients’ blogs because of a technical problem. This is the message: “To get Blogger back to normal, all posts since 7:37am PDT on Weds, 5/11 have been temporarily removed. We expect everything to be back to normal soon. Sorry for the delay.” Scary. Often when updates are [...]

  I love this because it could actually be real. Sad but true.   Tweet

I came across the following ad for the Qatar-based company Jaidah Group in the New York Times magazine. Keep in mind that it can cost as much as $100,000 to place a full-page ad in this prestigious and widely read publication. On top of that, the company also paid an advertising agency many more thousands [...]

When a visitor first lands on your website… Do they see something like this? Or something like this?   Companies (Read: people at companies) want to jam as much information as they can onto a homepage (or any other marketing collateral). I know this simply because I’ve experienced it many, many times. People have limited [...]

How great is this Benjamin Moore billboard? After seeing this, would you think of Benjamin Moore if you needed paint? I would. It surprises and it’s relevant. Perfect. Tweet

I admit it. I’m addicted to coffee. Absolutely love the stuff. I’ve heard that if you grind coffee beans right before brewing a pot, the coffee is much tastier than the pre-ground stuff. So I bought a nice Black & Decker grinder. It works very well and the coffee is actually better. Here’s the packaging. [...]

When I have a headache I take some sort of painkiller. It doesn’t take a great deal of thought or external prompting and Advil is a brand that I probably have in my house. However, I also have no-name brands on hand and don’t make much of a fuss of the whole thing. Let’s look [...]

A tagline is a company slogan. So for example, Nike’s tagline is “Just Do It”. Great one. Love it. Athletics company, get off your butt and Just Do It. Makes sense right? Ok, so now I want to start what will become a semi-regular feature on this Blog… The Terrible Tagline feature because my favorite [...]

At any good ad agency, or corporate marketing department for that matter, the creative brief is the foundation on which successful collateral is built. Simply put, a creative brief is a description of what the project is, what the end goals for the project are, who’s involved in the project, a timeline for its completion, [...]