Before you hire a copywriter, there are a number of questions you should ask to be sure the writer will be able to deliver. Many people call themselves copywriters without having any real experience in the field. I’ve often had to clean up the mess left by these folks. Businesspeople hire them in good faith, [...]

What’s the ultimate point of creating marketing materials? It’s to sell a product or service isn’t it? So, if this is the case, judging the success of a campaign should be fairly easy. It can be judged a success if it brings in a certain number of customers and a failure if it doesn’t. Though [...]